okleebody Brand Development News
In 2012, OKLEEBODY began the process of registering its own brands “STIF” and “OKLEEBODY”. Over the course of ten years since its inception, the company gradually gained recognition from domestic consumers. Simultaneously, new retailers were actively extending their promotions of our brand, laying a solid foundation for the future development and promotion of our company.
As the years passed, OKLEEBODY saw steady growth in customer base due to both internal consumer behavior and external business expansion. The integration of retail advertising became increasingly prevalent as more retailers expanded their reach across various channels. Through these efforts, OKLEEBODY was able to establish itself not only within the domestic market but also internationally.
The success of OKLEEBODY’s brand expansion can be attributed to several key factors: the ability to innovate and adapt to changing consumer preferences, the strong support from a dedicated brand image, and the strategic allocation of resources for both internal development and external promotion. These elements collectively ensured that our brand remained relevant in an increasingly competitive market landscape.
In 2013, OKLEEBODY achieved a significant milestone by successfully licensing its brand under Victoria's Secret. This license granted them exclusive rights to produce and distribute personal care products in collaboration with the company that had recently acquired Victoria's Secret. By securing this license, OKLEEBODY enhanced their market position and expanded the global reach of their brand. The licensing process, which took time due to Victoria's Secret's evolving strategies and competitive landscape, was a strategic move that not only strengthened their brand identifier but also set them apart from competitors. This move has had a lasting impact on their brand identity, ensuring continued relevance in the personal care industry while fostering long-term partnerships with retailers worldwide.
In 2015, OKLEEOBDY successfully obtained the license to be designated as a manufacturer by ETAM and CARREFOUR